Product Design Lead

I turn complex product problems into systems that scale.

I turn complex product problems into systems that scale.

From 01 builds to enterprise redesigns - I own the structure, the logic, and the outcome.

Skills

Product Design

Problem framing

Flow architecture

System-level decision making

Scalable interaction patterns

Leadership & Teams

Design team building

Mentoring and critique culture

Stakeholder alignment

Cross-functional decision-making

End-to-end UX/UI

Design systems and component architecture

Visual and brand direction

Design Systems

Component architecture

Scalable token systems

Consistency at scale

Visual & Brand

Defining visual direction aligned with product mechanics.

Research & Validation

Qualitative research

Behavioral testing

Iterative refinement

Stack & Tools

Designrr

2025 - Present

Product Designer

AI-powered book creation workflows

DAZN

2024 - 2025

Product Design Lead

B2B streaming platform, TV hardware UX

Master of Code Global

2020 - 2023

Community Design Lead

Founded and scaled the design team — strategy, processes, and cross-functional leadership.

Founded and scaled the design team — strategy, processes, and cross-functional leadership.

Master of Code Global

2017 - 2021

UI & UX Designer

UI/UX Designer - product design across web, SaaS, and client platforms

UI/UX Designer - product design across web, SaaS, and client platforms

Swiss Design Buro

2016 - 2017

Brand Designer • UI & UX Designer

Brand Designer •
UI & UX Designer

Premium hospitality and music venues, Switzerland

Premium hospitality and music venues, Switzerland

Background

The multidisciplinary path shaped how I think
and allows me to design beyond a single discipline.

My career started in industrial design and evolved through brand, motion, and product over 15+ years. I don't design screens in isolation - I work at the level of product logic, team structure, and business outcome.