Product Design Lead
From 0→1 builds to enterprise redesigns - I own the structure, the logic, and the outcome.
Skills
Product Design
Problem framing
Flow architecture
System-level decision making
Scalable interaction patterns
Leadership & Teams
Design team building
Mentoring and critique culture
Stakeholder alignment
Cross-functional decision-making
End-to-end UX/UI
Design systems and component architecture
Visual and brand direction
Design Systems
Component architecture
Scalable token systems
Consistency at scale
Visual & Brand
Defining visual direction aligned with product mechanics.
Research & Validation
Qualitative research
Behavioral testing
Iterative refinement
Stack & Tools
Experience
Designrr
2025 - Present
Product Designer
AI-powered book creation workflows
DAZN
2024 - 2025
Product Design Lead
B2B streaming platform, TV hardware UX
Master of Code Global
2020 - 2023
Community Design Lead
Master of Code Global
2017 - 2021
UI & UX Designer
Swiss Design Buro
2016 - 2017
Background
The multidisciplinary path shaped how I think
and allows me to design beyond a single discipline.
My career started in industrial design and evolved through brand, motion, and product over 15+ years. I don't design screens in isolation - I work at the level of product logic, team structure, and business outcome.
